The playlist

Français | English

Our retail playlist player on an iphone x playing the song Louise by the Papooz. Various buttons to trigger sound and visual event in store.

Create a unique musical experience

The Playlist is a French company specializing in musical trends, particularly audio and visual brand identity and the innovative distribution of in-store digital content.

We provide our clients with original software solutions to drive their audio and visual identity.


Translate your brand into music

Your brand has its own culture and identity. It evolves and interacts with its environment, its times and its clients.

These elements guide and inspire us every day, helping us create playlists that truly reflect you.




Our work with you in 4 steps

  1. Analysis: We study your brand's core values and goals to build your personalized musical style guide.
  2. First Playlists: Each song is carefully selected to define your audio territory.
  3. Programming: We design a program table to organize your playlists by times and days of the week.
  4. Regular Updates: Every month your playlists are updated and transmitted automatically to your retail locations.

Control your playlists in real time

Our application allows you to adjust your musical programming at any time:

  • Add the sound of falling rain, for example, to influence sales
  • Launch your latest event on your screens
  • Change playlists to slow down or speed up your clients' experience
  • ...

Dream up as many commercial operations as you like. We'll add the buttons you need to launch them from your interface!



Your fans can take your playlists with them!

  • Apple Music
  • Spotify
  • Youtube
  • Deezer

We publish adapted versions of playlists to all the main streaming services, and keep them updated.


Installing our solutions is a breeze!

We've developed native applications for Windows, Linux, macOS, iOS, iPadOS, and tvOS. You can even listen to music and show full-screen videos from a simple browser.

90% of our clients control their playlists from their cash registers. Our solutions are certified by Cegid, the European leader in POS software..

We provide support for our clients in over 20 countries around the world, especially in Asia.

Get Started

The Founding Duo

Nicolas Beauvais

President and Artistic Director

I've been creating innovative solutions for putting playlists at the heart of brand networks since 2004.

I have composed music for advertising (Pepsi, Volkswagen…), and worked as a location-specific sound designer(DJ, Compilations Mezzannine de l’Alcazar), I've also helped over 40 clients create their musical identities: Lacoste, L’Occitane, Berenice, L’Oréal, Zadig et Voltaire, Bonpoint, Carven, Etam, Undiz, Maje, Sandro, Claudie Pierlot, Sonya Rykiel, Van cleef & Arpels, Visoanska, Livy, Club Med, and more.

My 15 years of experience have shown me that the effectiveness of a playlist comes both from the selection of its content and the software solution used to program and play it.

Linkedin Profile

Technical Director

I am passionate about music, words and images, and I like to build systems that are simple, easy to use, and robust.

I've been a developer and consultant for over 20 years. As a multi-entrepreneur and expert in mobile and connected systems, I have designed and developed applications for the general public that have over a million users and have frequently been rated N°1 in the Apple Store.

I have also coded applications used by professional recording studios and portable music players.

I'm a movement activist, and have been working while walking since 2013.

Linkedin Profile

Benoit Pereira da Silva


How can we help?


Connection | v.1.0.151 | Français | English
Technical team and Headquarters : The playlist SAS, 18 bis rue du temple, 07140 Les Vans, France.
Artistic direction & Sales : The playlist SAS, Chez WeWork, 33 rue la Fayette, 75009 Paris, France.